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Navigating the world of digital marketing can feel like learning a new language. From SEO to PPC, the jargon can be overwhelming. But don't worry—we've got you covered! Here’s a handy glossary of the top 10 digital marketing terms every business owner should know. Let’s break down these terms in a conversational and easy-to-understand way, so you can feel confident in your digital marketing efforts.

In today's digital age, having a strong online presence is crucial for small businesses. With more and more consumers turning to search engines to find local services and products, optimizing your business for local search results is no longer optional—it's essential.

To keep your profile’s optimizations fresh and ensure its ongoing effectiveness, it’s essential to regularly update your business information and services.

But beyond managing client relationships, there’s another critical factor in attracting and retaining clients: local SEO. Optimizing your law firm's online presence to rank higher in local search results can significantly impact your ability to connect with clients in your area. At Webmasons Marketing, we understand the importance of both CRM and local SEO, which is why we’ve developed CraftPlan—a comprehensive solution designed to boost your law firm’s online visibility and client acquisition.

Before you can optimize your GMB profile, you need to claim and verify your listing. Here’s how: