Keyword Research For Law Firms

Every keyword counts for your law firm. As a seasoned legal SEO expert, keyword research is one the most important factors to your law firm SEO strategy and getting it right here will put you on a healthy path to growing your law firm online for your most lucrative keywords.

What Are Keywords and Why They’re Vital to Your Firm’s Success

Keywords are the words and phrases your potential clients type into search engines when looking for legal services. From “personal injury lawyer” to “divorce attorney near me,” these terms are the bridge between what your firm offers and what your clients need. If you’re not optimizing for the right keywords, you’re missing out on valuable traffic.

Optimizing keywords means making sure your website appears in front of clients actively searching for your services—right when they need you most. It’s not just about traffic, it’s about targeted traffic that can convert into clients.

The Art of Keyword Research: How to Find the Terms That Matter

Keyword research is the foundation of your SEO strategy. It’s how we uncover the search terms your potential clients are using to find legal services. The key is to identify not only the most searched-for terms but also those that are relevant to your practice and have the potential to convert.

For example, “best personal injury lawyer” might have high search volume, but phrases like “affordable car accident lawyer in [city]” or “experienced medical malpractice attorney” might be more aligned with your target clients. The goal is to capture clients when they are closest to making a decision.

Look at Your Competitors—And Learn From Their Keywords

In SEO, your competitors can be your best teachers. By analyzing the keywords that other law firms in your area are ranking for, you can gain insight into their strategies and identify gaps that you can fill. Are they ranking for “DUI lawyer” but missing out on “criminal defense attorney for minors”? That’s your opportunity.

Our team will dive deep into your competitors’ keyword rankings, helping you discover where you can outperform them and attract clients they’re missing out on.

Here's a tip: Run a Content Gap Analysis with a proven keyword ranking tool to show law firm keyword opportunities that you can potentially rank for: 

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Uncover Hidden Gems: Related Keywords and Client Questions

It’s not enough to focus solely on the obvious search terms. Clients are asking questions and searching for specific answers. Your keyword strategy should also focus on related keywords and common questions that clients ask, such as “What should I do after a car accident?” or “How long does a divorce take?”

By addressing these questions in your content, you’re not only optimizing for additional keywords but also establishing your firm as a trusted source of information. This can increase your visibility and build credibility with potential clients.

What Are People Really Searching For? Leverage Legal Platforms

Platforms like Avvo, Justia, and Lawyers.com are treasure troves of data for what potential clients are looking for. These sites are not just referral networks—they’re loaded with questions, case discussions, and legal advice searches that can guide your keyword strategy. By mining these resources, we can tailor your content to answer the exact questions clients are asking in real time, increasing the chances that they’ll land on your website.

Top Tools for Effective Keyword Research

When it comes to crafting an SEO strategy that delivers, you need the right tools. For law firms, keyword research tools like Google Keyword Planner, Ahrefs, and SEMrush are essential to identifying the search terms and queries that will drive traffic. But not every tool will fit every firm’s needs. We will help you navigate these tools to get the most out of your SEO strategy, targeting keywords that matter most to your potential clients.

By using these tools, we can develop a clear keyword strategy that puts your law firm in front of more clients, increasing your chances of securing new cases.

Your Law Firm Needs a Keyword Strategy That Works

At Webmasons Marketing, we specialize in helping law firms harness the power of SEO and keyword optimization to boost their visibility. We know what works for attorneys, and our strategies are tailored to meet the specific needs of your practice. From identifying the most effective keywords to crafting engaging content that ranks, we’ll make sure your law firm stands out in search results.

It’s not just about being found—it’s about being found by the right clients at the right time. Let us craft a keyword strategy that brings the clients you want directly to your door.